The Soriano Owners & VIP Club is born: an exclusive club for celebrities and the best of the world’s jet-setters

Soriano VIP Club

Marco Soriano’s latest hotel & clubhouse project restricts camera use to protect the privacy of celebrities and influential people


Madrid, 29th April 2021 – Exclusive parties, business meetings and the best networking events in the world are three perks reserved for private club members. Most of them have long waiting lists or are not accepting new members, but a new space will open its doors this year, ready to welcome celebrities and the best of the jet-setting community: The Soriano Club.


The Soriano Group (owner of Soriano Motori Corp, among others) will open new, exclusive clubs in several cities worldwide. In addition to offering numerous members-only services, every club will feature state-of-the-art technology that can inhibit mobile phone cameras. Membership to this select group will be subject to a monthly fee. Anyone who buys a bike from the brand will get their first year of membership for free.


Marco Antonio Soriano IV, CEO of the company, has had the idea for this concept since his family rose through the social ranks in the 1950s, rubbing shoulders with celebrities such as Brigitte Bardot or the, now, King Charles III of England. After seven decades of the Soriano family running the renowned Marbella Club, Marco Antonio Soriano understands that what celebrities need is to “reclaim anonymity”, even if only for a moment, and the new Soriano clubs will be the ideal place to facilitate this.


“The key thing for any person is being able to enjoy great moments, delicious cuisine and memorable entertainment without sacrificing anonymity. That’s what I plan to offer all of our Soriano Club members and fellows while celebrating our global business history,” says Soriano.


Rooftop, Cigar Lounge, Bar and Restaurant with exclusive members-only coworking spaces.


In 2021, Soriano will open three clubs in New York, Miami and Long Beach. The first will be in Manhattan’s upscale Chelsea neighborhood, surrounded by the best of the city’s art galleries, hotels, and restaurants. A 14,000 m2 building spread over two floors will have a rooftop for admiring the New York skyline, a European-influenced restaurant and bar, a coworking area, and a coffee lounge. The venue is expected to open in December 2021 with a celebrity guest list including the Trump family, descendants of Bob Marley, Lenny Kravitz, and award-winning athlete Tom Brady. 


There will also be no shortage of space to house pieces from the brand’s collection. In the museum, you can find models such as the renowned Panhard M-18, whose first owner was Ricardo Soriano and Scholtz von Hermensdorff, Marquis of Ivanrey and grandfather of the American businessman.


The brand’s fashion collection will also have a dedicated showroom to showcase the pieces, made entirely in Italy and ready for spring/summer 2022. Casual style pieces will share the space with garments destined for gala events for men, women and children: shirts and T-shirts, trousers, sports jackets, dresses, shoes, underwear and accessories. And, of course, not forgetting biker gear, like overalls, helmets, gloves and boots.


The clubs will expand to Europe in 2023 and to Asia in the future


When will they arrive in Europe? The old continent will have to wait until 2023. The group chose Madrid, Barcelona, Milan, London and Paris as the cities to host the second phase of openings in the best locations.


Asia and Oceania are also among Soriano’s plans, placing Tokyo, Shanghai, Beijing and Hong Kong as major destinations. Sydney will take its place as the choice for Oceania.




About the Soriano Group


The Soriano Group is an American company that works closely with wealthy families and foundations to develop investment and wealth management strategies and help them achieve their goals.


Founded in 2020, Soriano Motori’s main objective is to create a legacy of invention, innovation and modernization, as its founder, Ricardo Soriano-Scholtz von Hermensdorff, did with the Soriano-Pedroso SpA in Paris in 1919 and, subsequently, in Madrid in 1939 led by R. Soriano SrL. The company just so happens to be the first-ever Spanish manufacturing company.


Marco Antonio Soriano was also a collaborator in making the book ‘The Cyber Elephant in the Boardroom’ by Mathieu Gorge. Written by other authors, it raises awareness about the importance of companies investing in cybersecurity to avoid failures and gaps in the system. The book is now for sale worldwide.


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