The Soriano Evolution
120 year legacy re-launching a heritage brand in a massive EV Global market.
In 2020, Soriano Motori was re-launched by Marco Soriano IV,
as a high-end. Made in Italy™ EV global lifestyle platform for the next generation of ESG-minded riders. The iconic Soriano brand of motorcycles was founded over 100 years ago by the known aristocrat Ricardo Soriano, pioneer of engines – motorcycles, automobiles, airplanes, boats & snow vehicles. All of today, continuing this legacy of innovation, Soriano IV has designed & patented the new duo-flex Soriano Engine, a modular system that will revolutionize e-mobility.
R.A.C.E. “Real Automóvil Club de España” founded among Ricardo Soriano II, Marquis of Ivanrey. Later, this became A.R.C. Europe among other 7 aristocratic families.
Today, we all know it simply as Formula One.
1905 Soriano invents and presents the bobsleigh in St. Moritz, Switzerland, the first venue for the Winter Olympics. This preceded The International Bobsleigh and Skeleton Federation (FIBT) founded in 1923. Soriano himself competed in Davos and won several titles.
During these 5 years, R. Soriano II designed and manufactured race cars in Paris, France known as the Soriano-Pedroso models. These cars were driven by the pilot Jean Graff. The model has a 4- cylinder 1500 (63 x 103 mm), CIME engine, with a shaft-driven o/h camshaft without supercharging. In the same year the car was
registered and ran Le Mans Grand Prix
competition in the 30s.
Soriano II invents a brand-new snow vehicle and calls it the Motoluge, used in Saint Moritz™ for snow competitions; it became the predecessor for older models of snowmobiles. The news of this invention by the Marquis of Ivanrey was picked up in Spain by the newspaper “La Epoca”, published on February 25th, 1935. In the United States of America, The Daily Herald in its issue of January 14th, 1937.
Soriano Films. Together with Manuel Augusto and Garcia Viñolas, Ricardo Soriano founded the Spanish Cinematographic Circle (C.I.R.C.E.). This association was created to raise quality of Spanish Cinema, and in which he became President. He codirected 1st film produced in France and titled “Un Chien qui raccorche” (1934). In this film, codirected with his friend Santiago Ontanon, a wide cast of international actors participated, including Lucien Raimburg and Simone Neyrinck.
Architecture, specialty that SORIANO began to develop in Biarritz, France in the early 1930s. Edgar Neville described in the interview with the ABC newspaper on June 9th, 1962, how “Soriano possessed an exquisite sense of aesthetics and technical knowledge in construction”. Soriano had planned and built about 25 hotels in Biarritz and the pine forests of Chiberta of the Pyrénées-Atlantiques. Soriano with his cousin Prince Alfonso von Hohenlohe-Langenburg which became rebuilt the Costa del Sol of southern Spain, including the jet-set High Society destination town of Marbella. This marked the beginning of the Soriano Legacy of Real Estate Portfolio.
Soriano IV’s global vision gives rise to the rebirth of Soriano Motori in Italy, Soriano Fashion and Mondo Soriano Metaverse aligning the past with the present for all future design, engineering of the next generation of marvels. As a recognized modern renaissance man, Soriano leads the way of E-mobility with mind alike such as Elon Musk’s but with a strong collaboration of the arts and music in this vision, hence promoting beauty and technology aligned.
His present work with the Hedge Fund of former Chairman of Citigroup and CEO Time Warner Richard Dean Parsons, allows his vision to further expand into global investments.
Soriano co-wrote and published two books in 2021 called “The Cyber Elephant in the Boardroom” with Forbes and “Entrepreneurial Madness” by Beverly Hills Publishing.