The Soriano Owners & VIP Club is born: an exclusive club for celebrities and the best of the world’s jet-setters

Soriano VIP Club

Marco Soriano’s latest hotel & clubhouse project restricts camera use to protect the privacy of celebrities and influential people


Madrid, 29th April 2021 – Exclusive parties, business meetings and the best networking events in the world are three perks reserved for private club members. Most of them have long waiting lists or are not accepting new members, but a new space will open its doors this year, ready to welcome celebrities and the best of the jet-setting community: The Soriano Club.


The Soriano Group (owner of Soriano Motori Corp, among others) will open new, exclusive clubs in several cities worldwide. In addition to offering numerous members-only services, every club will feature state-of-the-art technology that can inhibit mobile phone cameras. Membership to this select group will be subject to a monthly fee. Anyone who buys a bike from the brand will get their first year of membership for free.


Marco Antonio Soriano IV, CEO of the company, has had the idea for this concept since his family rose through the social ranks in the 1950s, rubbing shoulders with celebrities such as Brigitte Bardot or the, now, King Charles III of England. After seven decades of the Soriano family running the renowned Marbella Club, Marco Antonio Soriano understands that what celebrities need is to “reclaim anonymity”, even if only for a moment, and the new Soriano clubs will be the ideal place to facilitate this.


“The key thing for any person is being able to enjoy great moments, delicious cuisine and memorable entertainment without sacrificing anonymity. That’s what I plan to offer all of our Soriano Club members and fellows while celebrating our global business history,” says Soriano.


Rooftop, Cigar Lounge, Bar and Restaurant with exclusive members-only coworking spaces.


In 2021, Soriano will open three clubs in New York, Miami and Long Beach. The first will be in Manhattan’s upscale Chelsea neighborhood, surrounded by the best of the city’s art galleries, hotels, and restaurants. A 14,000 m2 building spread over two floors will have a rooftop for admiring the New York skyline, a European-influenced restaurant and bar, a coworking area, and a coffee lounge. The venue is expected to open in December 2021 with a celebrity guest list including the Trump family, descendants of Bob Marley, Lenny Kravitz, and award-winning athlete Tom Brady. 


There will also be no shortage of space to house pieces from the brand’s collection. In the museum, you can find models such as the renowned Panhard M-18, whose first owner was Ricardo Soriano and Scholtz von Hermensdorff, Marquis of Ivanrey and grandfather of the American businessman.


The brand’s fashion collection will also have a dedicated showroom to showcase the pieces, made entirely in Italy and ready for spring/summer 2022. Casual style pieces will share the space with garments destined for gala events for men, women and children: shirts and T-shirts, trousers, sports jackets, dresses, shoes, underwear and accessories. And, of course, not forgetting biker gear, like overalls, helmets, gloves and boots.


The clubs will expand to Europe in 2023 and to Asia in the future


When will they arrive in Europe? The old continent will have to wait until 2023. The group chose Madrid, Barcelona, Milan, London and Paris as the cities to host the second phase of openings in the best locations.


Asia and Oceania are also among Soriano’s plans, placing Tokyo, Shanghai, Beijing and Hong Kong as major destinations. Sydney will take its place as the choice for Oceania.




About the Soriano Group


The Soriano Group is an American company that works closely with wealthy families and foundations to develop investment and wealth management strategies and help them achieve their goals.


Founded in 2020, Soriano Motori’s main objective is to create a legacy of invention, innovation and modernization, as its founder, Ricardo Soriano-Scholtz von Hermensdorff, did with the Soriano-Pedroso SpA in Paris in 1919 and, subsequently, in Madrid in 1939 led by R. Soriano SrL. The company just so happens to be the first-ever Spanish manufacturing company.


Marco Antonio Soriano was also a collaborator in making the book ‘The Cyber Elephant in the Boardroom’ by Mathieu Gorge. Written by other authors, it raises awareness about the importance of companies investing in cybersecurity to avoid failures and gaps in the system. The book is now for sale worldwide.


For more information, follow us on social media: Facebook, Instagram and LinkedIn or contact:


Esther Martín

Communications Manager

Tel.: +34 91 0883 838

Marco Antonio Soriano: “We must build an infrastructure that can accommodate 130 million electric vehicles on the roads in 2035”

eletric vehicles in 2035

Madrid, 21 June 2022 – In the last two years alone, more electric vehicles have been registered than in the past seven years. Electric vehicles are a new reality, and more automotive companies are betting on this technology. “We have to lay the foundations today and build an infrastructure that can accommodate 130 million electric vehicles in the world in 2035,” insists Marco Antonio Soriano, founder of the Soriano Motori group. 


The speed of the uptake of electric vehicles has exceeded expectations. In 2021, one in five new vehicles registered in Europe will be electric. And, while electric vehicles represent only 1.5% of Europe’s total fleet of 326 million vehicles today, analysts at Soriano Motori predict that this share will grow to 65 million vehicles by 2030, doubling to 130 million vehicles by 2035.


In Spain, there will be 5 million electric vehicles in 2030 


The government wants 5 million vehicles powered by electricity in Spain by 2030. The biggest challenge for the sector is charging these electric vehicles. There is a need for more significant investment in infrastructure and advances in developing the charging system for electric cars and motorbikes. For example, in keeping with the brand’s trailblazing style, Soriano Motori motorbikes take less than an hour to recover 80% of their battery using a fast charging station.


Marco Antonio Soriano says, “Distribution system operators (DSOs) will play a fundamental role, acquiring skills and technologies that advance the charging system and accelerate electric mobility because, without a reliable electrical supply, electric vehicles go nowhere.”


The lack of raw materials is a challenge to overcome


The lack of raw materials is another challenge facing car and motorbike manufacturers, but it also affects several sectors. This has led to the need to adjust budgets, obtain more funding and study the market to continue delivering a high-quality product to users. Soriano Motori recently demonstrated this at the Milano Monza Motor Show exhibition, where the Giaguaro V1 Gara 2023 was presented.


The war in Ukraine, among other factors, has increased energy prices, especially those derived from oil, which is a silver lining for companies focused on electrical products such as Soriano Motori. Battery costs have already dropped exponentially, and energy density is increasing, making electrification a viable option for two-wheeled vehicles.


“All crises present tailor-made opportunities, and the markets adjust themselves. Here at Soriano Motori, we have positioned ourselves in several sectors, which has made us stronger. We will continue to develop and study market trends to continue growing and evolving. We have noticed a significant increase in the demand for our products in several regions, starting mainly this year,” says the brand’s founder. 


About Soriano Motori


Soriano Motori is an innovative lifestyle company that spans motoring, fashion, and exclusive social clubs. Founded in 2020, Soriano Motori’s main objective is to create a legacy of invention, innovation and modernization, as its founder Ricardo Soriano-Scholtz von Hermensdorff did with the Soriano-Pedroso SpA in Paris in 1919 and, subsequently, R. Soriano SrL in Madrid in 1939 (a company that just so happens to be the first ever Spanish manufacturing company).

Soriano Motori is announcing the worldwide launch of a revolutionary 100% electric motorbike.

Soriano motori legacy

The iconic brand, founded over 100 years ago, sets a unique new standard that will shape the future of motorbikes and the motoring industry, and lifestyle.


New York, 29th July 2020 – Today, the Soriano Group announced the launch of Soriano Motori Corp., a division focused on the design, innovation, engineering, and production of 100% high-performance electric motorbikes, aimed especially at the new generation of motorcyclists. 

All this is based on the experience of a series of brands founded in 1919 by Ricardo Soriano Scholtz von Hermensdorff, Marquis of Ivanrey II, and adopted son of Marbella, an enormously innovative pioneer who was well ahead of his time.

In the words of economist Marco Antonio Soriano, founder of the new division, “all owners of the 100% electric Soriano motorbikes will have the opportunity to enjoy and take charge of one of the most advanced, stylish, and environmentally responsible Italian machines on the market. In that sense, all our models will bring elegance and innovation in equal measure that will, in turn, provide our customers with the unique experience of enjoying the motorbike culture and lifestyle worldwide. “

The first models can now be booked in an exclusive limited release.

There are three models available now on the website to be booked as part of an exclusive and unique limited release of the first 100 units. The V1-R has 60 KW of power, the V1-S has 72 KW, and the V1-Gara has 75 KW. Their prices start at €25,000, €29,000, and €30,000, respectively. The three models have two electric motors ranging from 120 km to 160 km, and they can reach up to 180 km/h.

The sale is exclusively online, and buyers will have their new bikes delivered directly to the door of their homes. The manufacturing takes place in two factories with cutting-edge technology, located in Oggiono and Lecco, two Italian cities framing the spectacular Lake Como. 

Due to its nature as a modern global brand, Soriano Motori Corp. has a secure payment system. It allows and accepts currencies such as US dollars (USD), British pound sterling (GBP), or euros (EUR), as well as widely used cryptocurrencies such as Bitcoin (BTC) or Ethereum (ETH), among others.

In the future, Soriano Motori Corp. plans to create an exclusive Soriano Owner’s and Culture Club that highlights the elegance and sophistication of its brand. This will help to foster a unique lifestyle and give VIP members access to services and events. Additionally, it aims to form a professional racing team and design a line of exclusive clothing and sports items. 


About Soriano Motori

Founded in 2020, Soriano Motori Corp. is the American parent company of the European division, Soriano Motori Factory SpA. Founded in 2020, Soriano Motori’s main objective is to create a legacy of invention, innovation, and modernization, as its founder Ricardo Soriano-Scholtz von Hermensdorff did with the Soriano-Pedroso SpA in Paris in 1919 and, subsequently, R. Soriano SrL in Madrid in 1939 (a company that just so happens to be the first ever Spanish manufacturing company).

A team of engineers with extensive experience in electric energy from the European Union and the United States has collaborated closely on this project to design an iconic innovation within the field of motorbikes, born from the cutting-edge technologies of today.

For more information about Soriano Motori Corporation, you can visit our website,


For more information:

Eduardo García de Palomo

EMEA Regional Managing Director

Soriano Motori

Soriano Motori is about to give an exclusive lecture on best practices for developing a successful Family Office

Legacy soriano motori

Madrid, July 8, 2021 – Marco Antonio Soriano, founder of the Soriano Motori electric vehicle company, will share his best practices for maintaining and promoting large patrimonies and financial investments of large groups in a conference exclusively for Family Offices, investors, and key figures of the Spanish-speaking financial sector, organized by the Black Bull Investors club. 

The event will take place online with exclusive access for members on Jul 15 at 10:00 EST (16:00 Madrid time). 


Capital conservation and associated risks, main themes


The conference will have a dynamic and conversational format, addressing issues such as the importance of separating professional and personal areas, the challenges of ensuring capital conservation, the associated risks, and due diligence.

It is imperative for Marco Antonio Soriano to train future generations and get them involved in the project from a young age to keep them motivated, committed, and excited. He believes it is essential for families to retain control of their company boards to maintain the DNA in their legacy and to see that successive generations maintain and develop it.

Of course, the evolution of the Soriano Motori brand from its foundation in the early 20th century to the present day will feature as part of the conference. It began by the hand of Ricardo Soriano Scholtz von Hermensdorff, Marquis of Ivanrrey, designing the first vehicles, like the Soriano Pantera motorbike or the Soriano Pedroso car, and it has now become a global platform of prestigious electric vehicles focused on technology, design, and innovation.


About Marco Antonio Soriano


Marco Antonio Soriano is a partner and investment director of the Soriano Group, a Family Office and a leading consortium of global companies with offices in the United States, Europe, Latin America, and Asia. 

He specializes in strategic mergers and acquisitions and the formation and management of venture capital fund’s public offerings of securities. He was also a collaborator for ‘The Cyber Elephant in the Boardroom’, the book by Mathieu Gorge, and ‘Investing Legacy’ by Salvatore M. Buscemi. He’ll release his own book soon.