The use of electric bicycles as a means of transportation in cities is increasingly widespread. Demand for these vehicles has increased by 319% in the last two years in Spain, according to data from Idealo. Soriano Motori, a leader in electric mobility innovation, announces that it will launch 5,000 cutting-edge electric bicycles on the market in 2024, which can be purchased through its website or at its headquarters in Monza, starting in the second quarter of the year.
“We have decided to expand our product range towards electric bicycles. The commitment to sustainable mobility is one of our priorities, it is a vision of the future, but also of the present. E-bikes are a trend that will continue to increase due to their health, environmental and efficiency benefits, and at Soriano Motori we want to offer the best alternative for this type of travel,” says Marco Antonio Soriano IV, CEO of Soriano Motori.
It is a growing method of transportation as it is a sustainable option that allows you to avoid restrictions on circulation in large cities and the increase in fuel prices, while promoting the user’s health. With the aim that the greatest number of people can benefit from their use, Soriano Electric Bicycles will have the most competitive prices in the industry versus the quality offered.
“Even with the highest quality components, they will be the most affordable e-bikes on the market, being superior to e-bikes that cost two and three times as much. Soriano Electric Bicycles will be the most affordable, high-quality and stylish e-Bikes brand on the market today,” says Soriano IV. The models will range from $2,200 to 3,200 euros.
Soriano Electric Bicycles will be built at the company’s modern production headquarters in South Florida. They will have components from the best brands in the cycling industry such as SRAM, Promax, KMC, Avid, Gyes, Velo, Truvativ, Continental and Kenda, in addition to having batteries from the multinational Samsung, which together will provide the technological guarantee that look for the group to land in the world of electric bicycles.
“At the moment we are launching three models of our Soriano e-bikes with customization capacity, they will be the GATITO FEROCE, the MOUNTAIN BIKE LOLITA, the MARQUÉS h and a 400W direct drive motor,” adds Soriano IV.
In the words of its founder, Soriano Motori’s mission goes beyond the production of electric vehicles. “We are advocates of sustainable energy solutions and reducing global dependence on fossil fuels, aligning company goals with broader environmental objectives, and we are going to do what we can to achieve this,” says Soriano IV.
The historic motorcycle brand will mark a milestone on the path towards a cleaner and more efficient transportation future, and will reaffirm the Group’s commitment to excellence, sustainability and innovation in the electric vehicle industry.